Added on Mar 5, 2008

Length: 01:00 | Comments: 0

"The medium is the message" tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium. With this early warning, we can set out to characterize and identify the new medium before it becomes obvious to everyone - a process that often takes years or even decades. And if we discover that the new medium brings along effects that might be detrimental to our society or culture, we have the opportunity to influence the development and evolution of the new innovation before the effects becomes pervasive. As McLuhan reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force."

To discover more about the meaning of "The Medium is the Message" check out: What is the Meaning of The Medium is the Message?

Channels: 1960s   Space & Sci-Fi   Technology  

Tags: Marshall  MacLuhan  medium  is  the  message  new  media  old  future  technology  society