Added on Jan 15, 2013

Length: 14:16 | Comments: 1

Splenda, best known for its marketing ploy, "made from sugar so it tastes like sugar," has taken the sweetener industry by storm. Splenda has become the nation's number one selling artificial sweetener in a very short period of time. Between 2000 and 2004, the percentage of US households using Splenda products jumped from 3 to 20 percent. In a one year period, Splenda sales topped $177 million compared with $62 million spent on aspartame-based Equal and $52 million on saccharin-based Sweet 'N Low. McNeil Nutritionals, in their marketing pitch for Splenda emphasizes that Splenda has endured some of the most rigorous testing to date for any food additive. Enough so to convince the average consumer that it is in fact safe. They claim that over 100 studies have been conducted on Splenda. What they don't tell you is that most of the studies are on animals. Internationally renowned natural health physician and Mercola.com founder Dr. Joseph Mercola discusses the facts about Splenda and why it should be avoided.

Channels: Health & Fitness  

Tags: splenda,  sucralose,  aspartame,  fake  sugar,  made  from  sugar,  nutrisweet,  McNeil  Nutritionals,  saccharin